The Master series guitar was designed with two main objectives.  The first was to create a series of guitars instead of a single stock model, thereby allowing for various tonal, aesthetic, and ergonomic goals to be realized based on different playing styles and preferences. Different body woods, neck and fingerboard woods, pickups and finishes offer a wide range of styles and tones. The second objective was to focus on using as much hardware as possible to be sourced in the USA. This means the bridge, tuners, pickups, and even the knobs are USA made, along with the guitars themselves.